We had a shipped-ready navigation. Then the merger changed what “right” looked like.
UX LEADERSHIP | B2B | VERINT / CALABRIO
She's one of the strongest designers I've ever worked with. She almost didn't get the chance to prove it.
PEOPLE LEADERSHIP | DESIGN COACHING | CALABRIO
In 2023, Persado attempted to build a self-service content generation tool for businesses of any scale.
PRODUCT DESIGN | B2B | SAAS
In 2020, our clients were struggling with campaign management. What we discovered led to a complete overhaul of our platform.
UX LEADERSHIP | B2B | PERSADO
A tale as old as time - the executives decide they know what the users want! So, product and design created a tool that was flashy but hard to use - and even harder to implement. Womp.
UX DIRECTOR | PERSADO 2018