https://www.jennifervivian.com/about daily 1.0 2025-04-28 https://www.jennifervivian.com/resume daily 0.75 2025-07-10 https://www.jennifervivian.com/the-work daily 0.75 2024-08-11 https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/aa6bb900-de71-4226-b7a4-58e1a3004949/proemail.png Work - Persado Self-Service This was a turning point in my career - I learned about compromising user needs for business goals, designing with constraints, and the power of fun! UX DESIGN | B2B | SAAS | PERSADO https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/822dc4ca-ab54-4a92-98d7-c17f46430f5e/rulebuilder.png Work - REAL-TIME PERSONALIZATION Can we support real-time personalization of language at scale? We certainly tried! UX LEADERSHIP | B2B | PERSADO 2023 0 TO 1 PRODUCT DEVELOPMENT https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/a2c75377-f079-44da-a8e4-130aae5b68f2/insights.png Work - making insights “actionable” We successfully used a real product design process, complete with actual user research to create a valuable feature that helped both our internal and external users! Whee! UX LEADERSHIP | PERSADO 2020 https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/b8ca464c-660e-41b8-8d1e-261ad690f5e7/genai.png Work - Self-Service Generative AI In 2023, Persado attempted to build a self-service content generation tool for businesses of any scale. PRODUCT DESIGN | B2B | SAAS https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/7ab41072-85d0-4b8e-9512-0a3ef698a607/platform.png Work - CLIENT-CENTERED PLATFORM In 2020, our clients were struggling with campaign management. What we discovered led to a complete overhaul of our platform. UX LEADERSHIP | B2B | PERSADO https://images.squarespace-cdn.com/content/v1/5b4fcd27ee1759db8175ecd2/a245ebfb-a6e7-4e94-9c97-af3dd873b3ce/briefs.png Work - DATA BRIEFS A tale as old as time - the executives decide they know what the users want! So, product and design created a tool that was flashy but hard to use - and even harder to implement. Womp. UX DIRECTOR | PERSADO 2018